Influencer Marketing Executive

About IIDE

IIDE is a digital-first business school building Indias next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing Undergraduate Business programs and AI-focused certifications - serving a wide spectrum of audiences including students graduates working professionals career switchers and entrepreneurs.

With a mix of online programs and full-time campus experiences IIDE operates across Mumbai Delhi and Nepal combining practical industry-led learning with strong outcomes in careers and entrepreneurship. As a brand we sit at the intersection of education careers and the future of work constantly evolving to stay ahead of how businesses and skills are changing.

About the Role:

As an Influencer Marketing Executive you will be responsible for executing influencer-led campaigns across IIDEs categories and audiences. You will work closely with brand social and creative teams to identify the right creators ideate content coordinate execution and track performance.

This is a hands-on execution role that requires strong creator understanding content sensibility operational discipline and comfort working at scale.

Key Responsibilities:

• Research shortlist and onboard relevant influencers across platforms (Instagram YouTube LinkedIn etc.)
  

• Coordinate influencer campaigns end-to-end - from outreach and briefing to execution and closure.
  

• Work with brand & social teams to ideate influencer content aligned with campaign goals.
  

• Manage influencer communication timelines deliverables and approvals
  

• Track campaign performance and maintain influencer performance reports
  

• Build and maintain an influencer database segmented by category reach and performance
  

• Support cohort launches brand campaigns events and always-on influencer programs
  

• Own influencer budgets including content production and external agencies
  

Requirements

Must-Have

• 1.53 years of experience in Influencer Marketing or Social Media roles
  

• Hands-on experience with influencer research outreach and coordination
  

• Strong understanding of content formats (reels stories YouTube integrations LinkedIn posts)
  

• Good communication and follow-up skills
  

• Comfortable working with Google Sheets / Docs for tracking and reporting
  

• Execution-focused detail-oriented and deadline-driven
  

Nice-to-Have

• Experience working with education consumer brands or digital-first companies or Influencer marketing agencies
  

• Exposure to campaign reporting and basic performance metrics
  

• Familiarity with influencer tools or databases
  

• Background in marketing communications or media-related education
  

Required Skills:

Qualifications: While formal education and qualifications are important we care mainly about your attitude your work ethic your desire to learn and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.

Key Skills
Business Development,Sales Experience,Loyalty Marketing,B2B Sales,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,SEO,Social Media Management,Customer relationship management,Lead Generation
Employment Type : Full Time
Experience: years
Vacancy: 1