Digital Advertising Specialist

Job Description :

The Digital Advertising Specialist will develop and execute paid advertising campaigns across various platforms, including Meta, Google Ads, and TikTok. Key responsibilities include campaign planning, budget allocation, copy and creative coordination, A / B testing, and performance analysis.

Key Responsibilities :

• Campaign Planning : Develop and execute multi-channel advertising strategies to achieve business objectives
• Budget Allocation : Allocate resources effectively to maximize return on investment (ROI)
• Copy and Creative Coordination : Collaborate with designers to produce compelling ad creatives that resonate with target audiences
• A / B Testing : Conduct regular A / B tests to optimize campaign performance and identify areas for improvement
• Performance Analysis : Monitor key performance indicators (KPIs) and adjust strategies in real-time to ensure optimal results

Requirements :