At Solarsure , we're driving India's clean energy revolution through trust, transparency, and technology. As the Program Manager (Marketing) , you will be responsible for leading and executing integrated marketing programs that generate leads, build brand awareness, and ensure consistent communication across all channels. You'll coordinate between strategy, creative, content, and digital teams — ensuring every marketing initiative delivers measurable impact and supports our business goals in PM-KUSUM, C&I Solar, and Open Access segments.
Key Responsibilities :
- Plan, execute, and monitor multi-channel marketing programs (digital, offline, events, and partnerships).
- Lead the campaign calendar , ensuring timely delivery of creatives, content, and performance reports.
- Coordinate with internal teams and vendors for lead generation campaigns , exhibitions, and branding activities.
- Manage project timelines, budgets, and performance KPIs across all marketing functions.
- Collaborate with content, design, and digital teams to ensure consistent brand voice and messaging .
- Analyze campaign data, derive insights, and prepare weekly and monthly performance dashboards .
- Build automation and process efficiency in CRM, WhatsApp, and lead tracking systems .
- Drive cross-functional communication between sales, operations, and marketing teams .
- Support leadership in strategic initiatives such as new market launches, product positioning, and event participation .
Requirements :
Bachelor's or Master's degree in Marketing, Business Administration, or related field .3–6 years of experience in marketing program or project management (preferably in renewable energy, infrastructure, or tech-driven industries).Strong understanding of digital marketing workflows, CRM systems, and analytics tools .Excellent organizational, communication, and stakeholder management skills .Ability to manage multiple projects simultaneously under tight timelines.Proficiency in tools like Google Sheets, Asana / Trello, CRM software, and reporting dashboardSkills Required
Trello, google sheets , Asana, crm software, Crm Systems