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Newton School - Creative Marketing Lead

Newton School - Creative Marketing Lead

Newton SchoolBangalore, India
30+ days ago
Job description

About us :

Come be part of a rocket ship that's creating a massive impact in the world of education!

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent and we aim to bridge this massive gap through its personalized learning platform.

We are building an online Institute and solving the deep problem of the employability of graduates Newton School of Technology (NST) is a pioneering 4-year B.

Tech.

Computer Science program that blends academic rigor with cutting-edge industry exposure.

We aim to build future tech leaders by combining engineering education with real-world learning, corporate collaborations, and entrepreneurial spirit.

We have a strong core team consisting of alumni from IIT's and IIM's, and have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft among others.

On this mission, we are backed by some of the most respected investors around the world, RTP Global, Nexus Venture Partners, and a slew of angel investors including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.

Position Overview :

We are looking for a creative visionary to take on the role of Creative Marketing Lead.

In this key position, you will be responsible for shaping and executing the creative direction of our brand.

You will play a pivotal role in developing compelling content, impactful creatives, managing social platforms, and driving brand campaigns.

If you are a creative thinker with a passion for education and a desire to make a meaningful impact, we invite you to join our team and help shape the future of learning.

Responsibilities :

Content Development :

  • Create and oversee the development of high-quality educational content that aligns with our brand and educational objectives.
  • Collaborate with subject matter experts, educators, and content creators to ensure accuracy and relevance.
  • Develop content strategies that resonate with our target audience across various educational levels.

Creative Direction :

  • Lead the conceptualization and execution of visually appealing and engaging creatives for digital and print media.
  • Establish and maintain brand guidelines to ensure consistency in messaging and visuals.
  • Stay abreast of design trends and innovative approaches to maintain a cutting-edge creative presence.

    • Social Media Management :

  • Develop and implement social media strategies to increase brand visibility and engagement.
  • Manage and curate content for social platforms, fostering a sense of community among our audience.
  • Analyze performance metrics to optimize content and campaign strategies.

    • Brand Campaigns :

  • Spearhead the planning and execution of brand campaigns to drive awareness and user acquisition.
  • Collaborate with cross-functional teams to ensure campaigns are aligned with overall marketing objectives.
  • Monitor and report on the success of campaigns, making data-driven recommendations for improvement.

    • Qualifications :

  • Proven experience of 5-7 years in a creative role, preferably in the EdTech or related industry.
  • Strong portfolio showcasing creative and strategic thinking across various media.
  • In-depth knowledge of educational content development and learning methodologies.
  • Proficiency in graphic design tools, video editing software, and other creative software.
  • Excellent project management and organizational skills.
  • Familiarity with social media platforms and trends.
  • Strong communication and collaboration skills.

    • Our Way Of Working :

  • An opportunity to work on something that really matters.
  • A fast-paced environment to learn and grow.
  • High transparency in decision making.
  • High autonomy; freedom to take risks, to experiment, and to fail.
  • Market competitive salary.

    • We promise a meaningful journey with smart people, with opportunities to learn & grow.

    Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!

    (ref : iimjobs.com)

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