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Lead-Brand Management

Titan CompanyBengaluru, Karnataka, India

11 hours ago

Job description

Job Description : Unique Job Role

Lead Communications : Titan Watches

Function

Marketing

Reporting to

Head Marketing Titan

Business

Corporate

Grade

Date

Job Details

To manage the end to end communications on ATL, BTL, Digital and social media for Titan watches. Primary responsibility will be to interface with the media and creative agency and develop world class communication around the entire Titan Watches Portfolio

External Interfaces

Internal Interfaces

Vendors
Design Team
Marketing team
Communication agencies
Quality Management team
After sales service team

Job Requirements

Education

MBA form a premier college (preferably marketing)

Relevant Experience

10+ years of experience of developing communication in FMCG / retail organisation

Behavioural Skills

Thinks big

Business savvy

Entrepreneurial drive

Nurture relationship

Influence for impact

Ability to lead diverse team

Accountability

Believes in people

Curious

Is passionate about categories and products

Knowledge

Category knowledge

Product knowledge

Commercial and financial acumen

Latest trends in lifestyle space

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Branding and Digital Marketing plan

Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives

Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives

Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns

Branding strategy and plan

Brand brief

Brand engagement score

Adherence to branding guidelines

Brand plan execution & performance assessment

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Find newer and interesting avenues to communicate – new age media and innovations

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Marketing : Partnering with Channel and Product Management : Product Performance Monitoring

Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches

Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs.

Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products

Understanding Channel and liaisoning with Channel partners to ensure a ‘one brand’ look across all channels

Healthy inventory mix

Average monthly sales

Gross Contribution

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Management • Bengaluru, Karnataka, India

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