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Sr. Product Data Analyst

Sr. Product Data Analyst

Blackhawk NetworkKolkata, IN
6 hours ago
Job description

We are looking for a Senior Product Data Analyst to join our Online Commerce Product Line. This role will be critical in driving analytics strategy, enabling insight generation, and partnering with cross-functional stakeholders to inform product and business decisions.

Key Responsibilities

  • Analytics Roadmap & Strategy
  • Define and own the product analytics roadmap for BHN Online Commerce.
  • Partner with product managers in brainstorming, research, hypothesis building, and reporting to drive product decisions.
  • Implementation & Reporting
  • Lead instrumentation and ingestion of analytics tags across end-to-end user journeys.
  • Debug and validate analytics implementation and data flows.
  • Create dashboards for new features, experiments, A / B tests, and existing functional areas.
  • Deliver regular front-end analytics reports to wider stakeholder groups.
  • Insight Generation & Optimization
  • Generate insights to identify customer journey gaps, opportunities, and areas of optimization.
  • Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to improve conversion and engagement.
  • Translate complex data into clear, actionable insights for business and product teams.
  • Collaboration & Stakeholder Management
  • Work closely with product managers, developers, marketers, and leadership to align on KPIs and business outcomes.
  • Collaborate with data scientists and engineers to enhance data pipelines and models.
  • Present findings and recommendations in a concise, compelling manner to technical and non-technical stakeholders.

Required Qualifications

  • 4+ years of experience in digital analytics and product data analysis.
  • Strong expertise in front-end analytics platforms : Google Analytics (GA4), Adobe Analytics (Omniture), Adobe suite covering AEP, RTCDP, CJA, and Tableau.
  • Proficiency in SQL / MySQL with ability to write advanced queries (CTEs, joins, aggregations, window functions).
  • Experience with tag management systems (Google Tag Manager, Segment.io).
  • Proven ability to design, run, and analyze A / B tests and CRO experiments (VWO, Adobe Target, Google Optimize).
  • Strong data visualization skills using Tableau, Looker, Power BI, Data Studio.
  • Understanding of customer journey mapping, funnel analysis, campaign ROI tracking, segmentation, and attribution models.
  • BE / MBA degree preferred.

    • Soft Skills & Core Competencies

  • Strong communication and storytelling skills, with the ability to simplify complex analysis.
  • Proactive problem solver with a bias for action and solution-oriented thinking.
  • Excellent stakeholder management and interpersonal skills.
  • Strong attention to detail with a commitment to data accuracy and quality.
  • Experience working in global, agile environments with cross-functional teams.

    • Bonus / Nice-to-Have Skills

  • Knowledge of JavaScript / DOM debugging for analytics implementation.
  • Familiarity with server-side tracking, first-party data strategies, and privacy compliance (GDPR, CCPA).
  • Experience with eCommerce platforms and user journey optimization.

    • Role Expectations & Feedback Focus

  • Show proactiveness and accountability in delivery.
  • Provide high-quality, well-structured insights and outputs.
  • Ensure timely responses and communication across channels.
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    Product Data Analyst • Kolkata, IN