Solution Consultant - Salesforce Marketing Cloud

About Us :

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit Title : Marketing Technology Solution Consultant

Location : Mumbai

Job Summary :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.

Key Responsibilities :

Solution Design & Implementation :

Conduct discovery sessions with client teams for understanding requirements and the current solution setup.

Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions

Conduct platform assessments and recommend optimal marketing technology stacks

Create technical documentation, solution architecture diagrams, and implementation roadmaps

Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)

Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript

Build automations and data management using SQL.

Technical Integration & Analytics :

Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL

Design data integration strategies ensuring seamless data flow across marketing technology stack

Build and manage audience segments, data extensions, and customer profiles

Analyze campaign performance metrics and provide actionable optimization insights

Conduct A / B testing strategies to improve engagement rates and ROI

Client Management :

Serve as primary technical point of contact for marketing technology initiatives

Stay current with platform updates, new features, and industry best practices

Experience :

4-5 years in marketing technology consulting or solution implementation

Strong hands-on experience with Salesforce Marketing Cloud

Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills :

Proficiency in JavaScript, HTML, CSS and web development concepts

Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL

Strong understanding of API integrations and data management

Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills :

Excellent problem-solving and analytical abilities

Strong communication skills for technical and non-technical audiences

Certifications (Optional) :

Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)