Digital Marketing Specialist

Digital Advertising Role

Delivering impactful advertising solutions across multiple platforms is crucial for a successful marketing strategy. This role involves leading paid media campaigns to captivate diverse audiences.

This position requires experience in managing paid digital campaigns, understanding ad targeting and optimization techniques, and knowledge of various ad formats.

Key Responsibilities :

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• Planning and executing paid advertising campaigns.
• Managing ad budgets and bidding strategies.
• Analyzing campaign data and preparing insights-driven reports.
• Collaborating with creative and strategy teams.
• Staying up-to-date with platform updates and industry trends.
• Contributing to client strategy sessions and internal brainstorming.
• Leading A / B testing and audience segmentation initiatives.
• Comfortable using platforms like Google Ads, Meta Business Suite, and YouTube Ads.
• Familiarity with Google Tag Manager.
• Excellent communication and interpersonal skills.
• Experience with performance-driven campaigns and global client portfolios.
• A strong grasp of ad creatives and formats.
• Understanding of media buying and optimization techniques.
• 3+ years of hands-on experience in managing paid digital campaigns.