2 to 3 years of experience as Media Buyer with an Digital Advertising Agency.
Major Roles & Responsibilities :
Responsible for the creation of the ad account
Responsible for the creation of the audiences
Responsible for setting up the campaigns
Responsible to monitor and auditing the campaigns
Highlighting any discrepancies on the rates and expected KPIs
Conducting analysis on a weekly basis and suggest further optimizations
Collectively giving insights for the monthly reports to the planner
Must conduct Pixel firing and pixel placements
Responsible for the timely sharing proof of service to the planners
Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking
Knowledge on Amazon Ads, Flipkart Ads and awareness of to run the ads on E-Commerce Platforms
Assisting the Media Buyer in the day-to-day executions.
Taking accountability for the work assigned and ensuring a smooth workflow between planning and buying team.
Skills Required :
Strong Communication & Time management skills
Strong attention to detail, problem solving attitude and having an analytical mind
Knowledge of Google Analytics, SimilarWeb, SEMRush
Knowledge of Amazon Ads, Flipkart Ads
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Senior Media Buyer • Mumbai, Maharashtra, India
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