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▷ (15h Left) Senior Copywriter

Publicis GroupeIndia

1 day ago

Job description

Responsibilities :

To identify and assign stories to the writers based on trends and news developments
To prepare and manage an editorial calendar to ensure timely publication and take initiative to strategize for / big news events.
To fix all hygiene items vis-a-vis SEO, headlining and quality of copy in terms of facts, language and grammar.
To be responsible for tracking website traffic & user engagement and achieving targets
Have the ability to give direction on re-purposing of content.
To closely track competition and have an aggressive instinct to put out the most holistic content in terms of angularity and copy.
Have the ability to strategize and constantly improve the quality of content.
To ensure that the guidelines for the tone, style and voice of all the content is in unison and consistent with the editorial identity of the brand.
To measure and analyze what is working and what is not on a real-time basis and find solutions to glitches based to derive an effective content matrix which may be reviewed from time to time.

Requirements :

Minimum of 4 years of experience is mandatory.

Good understanding for SEO.

Created content calendars / editorial calendars for large clients

Senior Copywriter • India