Publicity & Advertising Manager

Manager Publicity & Advertising- Ludhiana

Drawing up a detailed media buying and operational plan to clearly delineate requirement of each medium to maximize cost effective reach within overall budgetary parameters

Trigger healthy competition among media service providers and negotiate most competitive terms for media slots

Implementing marketing strategies as devised by the higher management

Coordinating and supporting marketing research activities, to enable logical, result-oriented decision-making process

Planning and organizing comprehensive consumer / trade promotions competition analysis, identifying new initiatives

Providing briefing to the creative agency for designing advertisement, Pop materials & product packaging

Leading efforts across Brand Awareness Campaigns in Print, Electronic, and Digital Media & Planning and implementing market specific brand promotional line of attack to amplify the top of the mind recall

Responsible for organizing exhibitions, workshops, designing goodwill advertisements for circulating to various publications, social organizations for building a brand image of the organization

Accountable to the Director for performance of new joinee's on ad campaigns and various promotional drives and campaigns

Provided viable services to clients, involving interfacing with them, holding meetings, suggesting most appropriate advertising solutions and establishing relations with customers for securing future business

Engaging in procuring a marketing feedback to view the performance of the product in the market as also product positioning

Shouldering the accountability of handling the brand management activities related to New Product Development & launch of the product

Involved in organizing exhibitions, workshops, designing goodwill advertisements for circulating to various publications, social organizations for building a brand image of the organization

Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies

Education

Master OF Business Administration (M.B.A)

Skills Required

Publicity, Media Planing, Branding, Mass Communication, Marketing Communication, Media Relations, Advertising, Marketing Strategies