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Senior Executive / Assistant Manager, Marketing
Ahmedabad Universityindia, India1 day ago
Job descriptionSchool-Specific Marketing Support Create and implement school-specific marketing materials following university brand guidelines Manage school social media accounts in accordance with the university social media policy Develop content highlighting faculty expertise, research achievements, and student success Support school events with appropriate marketing communications Assist with school newsletter development and distribution Create basic graphics and visual content for school needs Maintain school web pages with current and accurate information Write compelling stories about school achievements and activities Interview faculty and students for feature stories Develop content for various channels (web, social, print) Edit content from academic sources for clarity and engagement Create promotional content for academic programs Ensure all content aligns with university messaging and quality standards Serve as the first point of contact for marketing and communications requests Triage requests to determine appropriate resources and support Connect school stakeholders with specialised central resources when needed Communicate school priorities and needs to central marketing / communications teams Keep school leadership informed about marketing initiatives and opportunities Facilitate clear communication between schools and central marketing / communications Support the implementation of university-wide marketing campaigns within the school Provide school-specific content and insights for university initiatives Help coordinate school participation in broader marketing efforts Track campaign performance at the school level Identify opportunities for school-specific marketing initiatives Track engagement metrics for school-specific marketing activities Monitor social media performance and growth Prepare regular reports on marketing activities and outcomes Identify trends and opportunities based on data Contribute to the assessment of marketing effectiveness Good interpersonal skills, communication skills and excellent control over the English language (Verbal and Written). Understanding of various social media platforms and their algorithm changes Highly proficient in the Microsoft Office suite. Basic knowledge of Illustrator / CorelDraw will be an added advantage. Ability to refine other people's ideas and come up with new ones to create a highly designed visual experience. Bachelor's / Master's degree in Mass Communication or allied fields. Minimum 5 years of professional work experience in designing and executing communication activities, preferably in the Education sector. Experience with Communication / Creative agencies / Vendors will be added advantage.
Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links
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What You Should Know About This Job
Role Summary : With dual reporting to the respective school dean and central marketing, this role acts as the first point of contact for marketing requests, manages day-to-day school-specific marketing needs, and coordinates with central resources for more complex projects
Responsibilities :
Content Development
School Communications Liaison
Campaign Support
Analytics & Reporting
Key Skills :
Qualification :
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Marketing Executive • india, India