Design Director

Lead Product Designer (Consumer)

Location : Bengaluru

Company : Licious

About Us

At Licious , we are reimagining how consumers experience fresh meat and seafood, delivering unmatched quality and convenience through our platform. Our consumer app is at the heart of this journey, offering a seamless, engaging, and visually delightful experience. We are now seeking a Lead Product Designer with a passion for consumer-centric design and deep expertise in crafting mobile experiences to elevate our app’s user experience, drive engagement, and set new industry benchmarks.

What You’ll Be Doing

• Design Leadership & Strategy : Lead the end-to-end design of major product initiatives for the Licious app, serving as the primary owner of multiple design charters. You will drive the product’s design direction, raise the bar for design quality, and ensure every feature delivers a delightful and intuitive user experience. This includes championing emotional design and maintaining a consistent design language across the app.
• User-Centered Experience Design : Craft intuitive, engaging, and visually appealing interfaces for our consumer app, ensuring seamless navigation and delightful interactions. Focus on designs that cater to diverse user behaviors and needs, optimizing for usability, accessibility, and emotional appeal. Incorporate gamified elements and innovative interaction patterns where appropriate to boost user engagement and loyalty.
• User Research & Insights : Conduct thorough user research – from surveys and interviews to analyzing usage analytics – to deeply understand consumer behavior, pain points, and preferences. Leverage these insights to inform design decisions and continuously improve app usability and engagement. You’ll adopt a user-centered design approach, rapidly prototyping and iterating based on feedback and data.
• Prototyping & Visual Design : Create wireframes, high-fidelity mockups, and interactive prototypes (primarily using Figma) that bring ideas to life. Ensure a high level of visual polish and creativity in your designs, aligning with Licious’s brand identity and resonating with our target audience. You’ll also contribute to and refine our design system to maintain visual consistency and efficiency in the design process.
• Cross-Functional Collaboration : Work closely with product managers, developers, and other stakeholders to translate business requirements and technical constraints into user-friendly designs. Participate in brainstorming and strategy sessions (often with senior leadership) to provide design input from the customer’s point of view. You’ll ensure design and development are aligned, and adapt quickly to changing scopes or business priorities.
• Usability Testing & Iteration : Plan and conduct usability tests to validate design concepts with real users. Identify areas of improvement through testing and feedback. Iterate on your designs diligently, using both qualitative feedback and quantitative data to refine the user experience. Your goal is to ensure we deliver a best-in-class app experience that is continually optimized for our customers.
• Mentorship & Team Development : As a design leader, mentor and coach junior designers on the team. Provide guidance on design best practices, foster framework thinking (grounded in research and data), and help others grow their skillsets. You will inspire and motivate the design team, cultivating a culture of creativity, collaboration, and continuous improvement.
• Innovation & Trends : Stay at the forefront of design and technology trends, especially in the mobile quick commerce and e-commerce space. Bring fresh ideas and innovative approaches (e.G., personalization, micro-interactions, motion design) to the table. You’ll explore opportunities to integrate cutting-edge tools (even AI-driven design tools) and gamification techniques to give our user experience a competitive edge.

What You’ll Bring to the Team

Why Join Licious?