Sales Marketing Manager

About the Company :

We are a growing pump manufacturing company specializing in

ISO 2858 pumps, ANSI B73.1 pumps, slurry pumps, dewatering pumps, vacuum-assisted priming systems , and customized engineered pumping solutions. With a strong presence in sectors such as

wastewater, mining, power, process industries, and construction , we focus on

cost-competitive pricing, high efficiency, and premium quality . As we expand into international markets, we are looking for a skilled Marketing Manager to accelerate our global reach.

Role Overview :

We are seeking an energetic and strategic

Marketing Manager

who understands the industrial engineering landscape and can effectively promote premium-quality pumps in both domestic and export markets. The ideal candidate will have strong B2B experience, excellent communication skills, and a deep interest in technical marketing.

Key Responsibilities :

Marketing Strategy & Planning

Develop and implement marketing strategies aligned with company goals for domestic and overseas markets.

Build strong brand positioning for our pump range across wastewater, mining, process, and construction industries.

Digital Marketing

Manage SEO, Google Ads, LinkedIn campaigns, and industry-specific lead-generation platforms.

Oversee website content updates, product landing pages, and technical blogs.

Create digital brochures, product videos, and technical explainer content.

Market Research & Competitor Analysis

Conduct market studies on pump demand, competitor offerings, and pricing trends.

Identify new geographies, distributors, and OEM partnerships for business expansion.

Sales Support & Lead Generation

Work closely with the sales team to generate qualified leads through targeted campaigns.

Prepare strong technical presentations, catalogues, and sales kits.

Support tender submissions, project inquiries, and product positioning strategies.

International Marketing & Exhibitions

Plan and manage participation in global expos (water, mining, construction, oil & gas).

Build marketing material specifically tailored for Europe, Middle East, Southeast Asia, Africa, and US markets.

Coordinate with dealers, distributors, and consultants to enhance brand presence.

Branding & Communication

Maintain consistent brand identity across all print and digital assets.

Manage PR activities, success stories, and customer testimonials.

Strengthen visibility on platforms like IndiaMART, Alibaba, LinkedIn, and industry journals.

Performance & Reporting

Track campaign ROI, website analytics, and lead conversion metrics.

Submit monthly reports with actionable insights and improvement plans.

Requirements :

Bachelor’s in Marketing / Business / Engineering (MBA preferred).

4+ years of experience in B2B industrial marketing (pump / Valves / rotating equipment preferred).

Strong understanding of industrial equipment marketing, exports, and dealer networks.

Proficiency in digital marketing platforms, CRM tools, and analytics.

Excellent communication and coordination skills.

Ability to convert technical information into clear marketing content.

Strong leadership, creativity, and project management abilities.

What We Offer :

Competitive salary + performance incentives.

Opportunity to work with a fast-growing international pump manufacturer.

Exposure to multiple industries and global markets.

Supportive environment to implement new marketing ideas and innovations.

Career growth into senior marketing leadership roles.