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Digital Marketing Executive
Digital Marketing ExecutiveRight Hire Consulting Services • Kanpur, IN
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Digital Marketing Executive

Digital Marketing Executive

Right Hire Consulting Services • Kanpur, IN
15 hours ago
Job description

Job Title : Digital Marketing Executive & Lead Generation Specialist

Location : Landran, Mohali

Vacancies : 1

Salary : ₹3 LPA (Fixed) + Incentives

Experience : 2+ Years

Qualification : Bachelor’s Degree

Employment Type : Full Time

Working Days & Hours : Monday To Friday

Industry : IT Services

Team Size : 8

Interview Process : 2 Round

About the Role

We are hiring a proactive and result-oriented Digital Marketing Executive & Lead Generation Specialist to manage paid campaigns, drive consistent leads, and execute organic digital growth strategies.

The ideal candidate must have hands-on experience with Meta Ads, Ads, Google Ads, social media management, and lead generation tools. Strong knowledge of sales funnels, retargeting, audience segmentation, and ROAS optimization is a must.

Key Responsibilities Paid Advertising & Performance Marketing

  • Plan, create, manage, and optimize paid campaigns on Meta , , and Google Ads .
  • Maintain consistent ROAS and continuously optimize ad performance.
  • Create campaign strategies for audience targeting, retargeting, and funnel optimization.

Lead Generation

  • Achieve daily, weekly, and monthly lead generation targets .
  • Generate leads through organic channels : Sales Navigator, Google Maps, social media outreach, and community groups.
  • Execute funnel-based strategies to acquire qualified leads.
  • Social Media Management

  • Manage and oversee all major platforms : Facebook, Instagram, , Twitter, YouTube , etc.
  • Plan, schedule, and monitor content using social media management tools .
  • Track engagement, reach, and conversions to improve performance.
  • Reporting & Optimization

  • Prepare weekly and monthly reports for campaigns, leads, and ROI.
  • Monitor analytics, identify opportunities, and recommend improvements.
  • Required Skills & Qualifications

  • 2+ years of hands-on experience in digital marketing & lead generation .
  • Strong expertise in Meta Ads, Google Ads, Ads .
  • Knowledge of sales funnels, retargeting, audience segmentation , and performance tracking.
  • Familiarity with industry tools like :
  • Meta Business Suite
  • Google Analytics
  • Google Tag Manager
  • Sales Navigator
  • Social Media Management Tools
  • Excellent communication, analytical thinking, and result-driven mindset.
  • Perks & Benefits

  • Performance-based bonuses for achieving and exceeding ROAS & lead targets.
  • Fast career growth in a rapidly expanding digital marketing team.
  • Opportunity to work with diverse industries and advanced marketing tools.
  • Create a job alert for this search

    Digital Marketing Executive • Kanpur, IN

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