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Media Buyer | (META Ads, Google Ads)
Media Buyer | (META Ads, Google Ads)Growyth • Greater Kolkata Area, India
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Media Buyer | (META Ads, Google Ads)

Media Buyer | (META Ads, Google Ads)

Growyth • Greater Kolkata Area, India
7 days ago
Job description

About the Role

We are looking for a Media Buyer who can take full ownership of planning, executing, and optimizing advertising campaigns across Facebook and Instagram. This role blends creative thinking with data-driven decision-making to turn ad budgets into measurable business growth.

You'll Be Responsible For-

1. Campaign Strategy and Setup

  • Plan and build profitable Meta ad campaigns from scratch.
  • Research and define target audiences, campaign structures, and placement strategies.
  • Set up Meta Pixel and proper conversion events to ensure accurate tracking.
  • Align all campaigns with brand and business goals.

2. Campaign Management and Optimization

  • Monitor performance daily across metrics such as CPM, CPC, CTR, conversions, and ROAS.
  • Identify performance patterns and make data-driven adjustments to improve results.
  • Maintain stable campaign performance by catching issues early and optimizing proactively.
  • 3. Creative Direction and Testing

  • Collaborate with designers, editors, and content teams to develop high-performing ad creatives.
  • Recommend hooks, messaging, visual styles, and copy angles that resonate with the target audience.
  • Conduct A / B tests and continuously experiment with new variations to boost effectiveness.
  • 4. Full-Funnel Approach

  • Manage the complete funnel—from awareness to retargeting and conversion campaigns.
  • Build and optimize retargeting sequences, lookalike audiences, and custom audiences.
  • Leverage user behavior insights to map and enhance the customer journey.
  • 5. Reporting and Insights

  • Prepare weekly or bi-weekly performance reports to summarize key results.
  • Highlight what’s working, diagnose underperformance, and recommend actionable improvements.
  • Communicate findings clearly to internal teams or clients.
  • Requirements

  • Proven experience managing Meta (Facebook and Instagram) ad campaigns.
  • Strong analytical skills with proficiency in data interpretation and performance optimization.
  • Ability to manage budgets efficiently and deliver measurable ROI.
  • Understanding of Meta Ads Manager, audience targeting, conversion tracking, and dynamic creative optimization.
  • Familiarity with current Meta ad policies, algorithm changes, and advertising best practices.
  • Excellent attention to detail and problem-solving abilities.
  • What We Expect From You

  • Experience in funnel design and multi-channel marketing.
  • Ability to interpret and respond to market trends quickly.
  • Strong collaboration and communication skills.
  • What We Offer

  • Opportunity to manage significant ad budgets and impact business growth.
  • A healthy workspace environment that rewards smart work and growth.
  • Long-term growth potential into strategic roles such as media planning, funnel design, and revenue scaling.
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    Media Buyer Meta Ads • Greater Kolkata Area, India

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