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Brand Manager (Only 24h Left)

ITC LimitedIndia

9 hours ago

Job description

Job Title : Brand Manager

Reports to : Senior Brand Manager

Key Deliverables :

Brand Planning and Strategy

Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products / variants, pricing strategy

Brand Communication

Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

New Product Development and Launch

Understand scope for new products / variants vis-à-vis target market / geography / segment and provide brief to PD team

Coordinate for CPT and analyze CPT results along with financial viability

Business Planning and delivery

Analyze product performance SKU / Geography wise, forecast sales, review return on marketing spends

Packaging Development

Provide inputs on graphics / structure to agencies / Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test

Market Research – design and analysis

Provide brief to MR / Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

Trade promotion and media implementation

Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

Conceptualize trade promotion schemes and identify and negotiate with vendors

Knowledge

Market research principles and statistical tools

Media platforms – Digital, Social, Print and event designs

Brand management and communication

Knowledge of channels, sales operations

Competencies

Strong analytical ability - Innovate

– (Create new and different) - Deal with ambiguous environment

Measure outcomes and connect with action

Collaborate with multiple stakeholders

Strong Presentation skills

Experience and Educational qualification

MBA (Marketing) from premier campuses

2 to 5 Years of Work Experience

Minimum 2 Years of Experience in brands

Candidate should have handled brands / sub brands independently

Independently managed product launches, media campaigns

Experience of sales is desirable

Personal Attributes

High degree of creativity

High result orientation

High energy and passion towards their product speciality

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