Principal SFMC & Data Cloud Architect

Principal SFMC & Data Cloud Architect

(12-Month Contract | US or EMEA Shift | 6+ years of experience)

Role Overview

We are seeking a Principal Salesforce Marketing Cloud Engagement & Data Cloud Architect to lead the architecture, design, and delivery of scalable, data-driven customer engagement solutions. This role combines deep hands-on expertise with strategic advisory capability, enabling organizations to activate unified customer data across channels while aligning technology decisions with business objectives. This is a senior consulting role requiring strong ownership, proactive problem-solving, and confident stakeholder engagement-not a ticket-based execution role.

Key Responsibilities

Architecture & Solution Design

• Lead the end-to-end architecture and implementation of Salesforce Marketing Cloud Engagement and Salesforce Data Cloud solutions
• Design scalable, secure, and high-performance customer engagement architectures
• Define customer data models, identity resolution strategies, and activation frameworks
• Ensure alignment with Salesforce best practices, security standards, and governance models

Data Strategy & Activation

• Own the customer data strategy, including ingestion, unification, segmentation, and activation
• Design and manage Data Streams and data ingestion pipelines from external systems
• Enable advanced audience segmentation and real-time activation across channels

Journey & Channel Enablement

• Architect and optimize cross-channel customer journeys (Email, Mobile, Personalization)
• Enable real-time personalization using Interaction Studio (Personalization)
• Oversee mobile engagement strategies using Mobile Studio (SMS, Push Notifications)

Integration & APIs

• Design and guide API-based integrations using REST, SOAP, and GraphQL
• Support and review API testing and documentation using Postman and Swagger
• Ensure reliable data synchronization between Salesforce and external platforms

Leadership, Governance & Advisory

• Act as a trusted technical advisor to business and technical stakeholders
• Provide delivery oversight, technical leadership, and architectural governance
• Proactively identify risks, optimization opportunities, and improvement areas
• Mentor junior team members and enforce engineering best practices

Required Skills & Experience

Salesforce Marketing Cloud Engagement (Essential)

• Mobile Studio - SMS and Push Notifications (ESSENTIAL)
• Interaction Studio (Personalization) – Real-time interaction management (ESSENTIAL)
• Contact Builder & Data Modeling – Data architecture and segmentation strategy
• Email Studio - Email creation, delivery, tracking, and reporting
• Journey Builder – Complex automated journeys and custom activities
• Automation Studio – Scheduled and triggered automations
• Cloud Pages – Landing pages and data capture solutions
• Content Builder – Centralized content management
• Data Extensions & Subscriber Management
• Security & Permissions – User roles, access control, and compliance

Salesforce Data Cloud (Essential)

• Customer Data Platform (CDP) concepts and implementation
• Data unification, identity resolution, and activation strategies
• Advanced segmentation using unified customer data
• Data Streams and external data ingestion

Scripting & Development (Should Know at This Level)

• SSJS (Server-Side JavaScript) – Backend logic and automation
• AMPscript – Personalization for emails, landing pages, and messaging

APIs & Integration (Should Know at This Level)

• SOAP API – SFMC data and automation use cases
• REST API – Journey execution, data updates, and integrations
• GraphQL – Querying structured and unified data
• Postman – API testing, authentication, and simulations
• Swagger & API Mockups – API documentation and testing

Soft Skills & Leadership (Essential)

• Proven consulting experience with a proactive, advisory mindset
• Senior-level ownership and decision-making capability
• Strong stakeholder management and communication skills
• Ability to operate independently and guide clients without constant direction
• Comfortable influencing both technical and non-technical audiences