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(Only 24h Left) Digital Marketing Specialist

(Only 24h Left) Digital Marketing Specialist

Bharat Bijlee LtdIndia
5 hours ago
Job description

Purpose

To handle digital marketing activities for the Drives & Automation Division for enhancing brand image, visibility reach and to generate leads for business growth by coordination with sales team and vertical managers.

Lead Generation

  • Generate Leads through various marketing channels (e.g. social media; email marketing; Concall.
  • Track Leads on Monthly basis for conversion rate.
  • Ensure smooth transition of leads to the sales team.
  • Handle and Track Enquiries generated through web portal and coordinate with sales team to close the TAT.

Customer Relationship Management.(CRM)

  • Maintain and Update customer data in the CRM (SAP) System.
  • Customer Segmentation vertical wise
  • Digital Marketing

  • Make effective use of AI tools
  • Run email / WhatsApp campaigns to existing customer / prospects by sharing Newsletter; Product Catalogs; Success Stories; Introduction mailers; Seminar / Exhibition E invites, Gratitude Mailers.
  • Maintain database of presentations / success stories.
  • Track likes / shares / comments and followers growth on social media sites
  • Create and manage high quality contents for various marketing channels (Blogs, Emails, Social media posts).
  • Brand Building

  • Coordinate with vertical Managers & Corporate Communication team to organize webinars / Exhibitions / Seminars.
  • Support Vertical Managers in catalog / Flyer development
  • Assist Vertical Managers for customer / consultant approvals
  • Coordinate with Application Manager / Vertical managers / corporate communication team for Product Performance Videos and its launch on the social networking sites.
  • Coordinate with Corporate Communication to create engaging posts on social media to increase brand visibility.
  • Coordinate with corporate communication team for website updates.
  • Monitor and analyses customer’s sentiment towards the brand through surveys / reviews / social media mentions.
  • Market Research

  • Track Industry Trends and competitor websites / blogs / product updates / marketing strategies and align our marketing strategy accordingly.
  • Track customer satisfaction scores / Levels post product installation services / breakdown calls / product Training.
  • Provide feedback to management team on weekly basis

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    Only 24H Left Specialist • India