Content Manager - Pop Culture & Entertainment

Netflix Junkie (NJ) is EssentiallySports’ pop culture and entertainment vertical, dedicated to everything trending in the world of streaming, celebrities, and global entertainment. NJ covers the latest news, fan conversations, show updates, Hollywood buzz, social media moments, and deeper trend stories that matter to modern audiences. With a fast, engaging, and fan-first approach, Netflix Junkie aims to be a go-to destination for pop culture enthusiasts looking for fresh, relevant, and relatable entertainment content.

About the Role

We’re looking for a dynamic and visionary leader to drive the growth of Netflix Junkie, EssentiallySports’ pop culture and entertainment vertical. The ideal candidate will go beyond the traditional Group Head role and take full ownership as a Success Manager — responsible for elevating NJ as a brand, shaping its editorial and outreach strategy, and maximizing the performance of our team and platform.

Key Responsibilities

1. Strategic Leadership & Brand Growth

• Define and execute a clear growth vision for Netflix Junkie as India’s most influential pop-culture and OTT-first content platform.
• Run the daily content engine selecting stories, allocating writers, building editorial calendars, experimenting with new formats, and planning coverage for major OTT drops and pop-culture events.
• Identify and build new content verticals, formats, and collaborations aligned with emerging entertainment trends and audience demand.

2. Editorial Excellence & Team Management

3. SEO, Performance & Content Optimization

4. Outreach, Partnerships & Ecosystem Building

5. Brand Identity, Audience Growth & Distribution

Requirements

If you’re passionate about pop culture, thrive in fast-moving digital environments, and have the vision to scale a brand end-to-end, this role is your chance to shape the future of Netflix Junkie. We’re looking for a leader who can blend creativity, strategy, and team excellence to take NJ to the next level.