Senior Google Ads Specialist (Performance Marketing Expert)

About the Role

We’re looking for an experienced Senior Google Ads Specialist who can independently build, optimize, and scale high-performing campaigns across Search, Display, Shopping, Performance Max, and Video .

If you’re someone who thrives in performance marketing, understands the full customer journey, and knows how to deliver measurable ROI this role is for you.

Key Responsibilities

Manage end-to-end Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video.

Develop data-driven strategies to drive ROAS, conversions, and qualified leads .

Conduct detailed keyword research, audience targeting, and competitor analysis .

Optimize campaigns daily—bidding strategies, negative keywords, A / B testing, creatives, and funnel improvements.

Manage and scale high-budget accounts ($50K+ / month) with a focus on performance and efficiency.

Implement and troubleshoot conversion tracking using GA4, GTM, enhanced conversions, and offline conversions.

Identify growth opportunities through remarketing, segmentation, and funnel expansion .

Build performance dashboards and deliver actionable insights to guide decision-making.

Collaborate with SEO, content, and design teams to ensure high-converting landing pages and ad relevance.

Required Skills & Experience

4+ years of hands-on Google Ads experience.

Proven ability to manage and scale $50K+ monthly budgets .

Strong expertise in Search, Display, Shopping, Performance Max, and Video campaigns .

Advanced knowledge of GA4, GTM, conversion tracking, and attribution models .

Deep understanding of bidding strategies, optimization techniques, and ROI-driven marketing .

Strong analytical mindset with experience turning data into actionable decisions.

Google Ads Certifications (Search, Display, Shopping, Video, Measurement) are a strong plus.

Experience with eCommerce or lead-generation campaigns is preferred.

What We Offer

Opportunity to manage high-budget international campaigns .

A performance-driven environment with freedom to innovate and experiment.

Competitive compensation and growth opportunities based on results.