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Business Manager - Programmatic

Business Manager - Programmatic

Performics Indiamumbai, maharashtra, in
6 days ago
Job description

About the Company

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Responsibilities :

  • Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives.
  • Lead end-to-end campaign execution across major local DSPs and programmatic platforms, ensuring best practices in setup, optimization, and measurement.
  • Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits, secure preferred deals, and optimize buying efficiency.
  • Maintain and grow relationships with key local publishers, data partners, and programmatic product vendors to unlock unique media opportunities and audience insights.
  • Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies.
  • Translate complex programmatic and adtech concepts into simple, non-technical language for clients and internal stakeholders—e.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way.
  • Manage and mentor the team, overseeing their performance and development.

Required Experience :

  • 4+ years of digital media experience, preferably in a media agency or trading desk.
  • Proficient in Google Marketing Platform (DV360, Campaign Manager, GA360).
  • Hands-on expertise with leading AdTech and MarTech platforms.
  • Experience in programmatic strategy, client decks, and new business pitches.
  • Strong understanding of programmatic platforms and campaign execution.
  • Strategic mindset with a focus on scaling existing business.
  • Skilled in Microsoft Office, especially Excel and PowerPoint.

    • Reasons to Join :

  • Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
  • Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Programmatic.
  • Best in Industry Training - Strong leadership with legacy.
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