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LinkedIn & ABM Strategist

LinkedIn & ABM Strategist

Taglynkmohali, India
3 days ago
Job description

We’re hiring a LinkedIn & ABM Strategist to take charge of 3–4 key client accounts —owning strategy, campaign execution, ABM orchestration, reporting, and retention.

Your Role

You’ll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.

Key Responsibilities

Strategy & Planning

  • Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit.
  • Define ABM GTM motions tailored to funnel stages (1 : Many, 1 : Few, 1 : 1).
  • Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound / email, and sales enablement.

Execution & Campaign Management

  • Launch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting).
  • Set up nurture cadences using HubSpot / Salesforce flows + enable outbound playbooks via Apollo / Outreach.
  • Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.).
  • Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages.

    • Analytics & Reporting

  • Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA.
  • Maintain clean campaign hygiene and CRM attribution models.
  • Share weekly / monthly client performance decks with actionable insights and next steps.

    • Client Management & Retention

  • Own 3–4 client accounts, acting as the strategic lead, supported by internal media / creative resources.
  • Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment.
  • Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.

    • You’ll Thrive If You Have

  • 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution.
  • Strong knowledge of HubSpot and / or Salesforce for CRM & funnel tracking.
  • Hands-on experience with tools across the ABM tech stack, including :
  • CRM / Marketing Automation : HubSpot, Salesforce, Marketo, Pardot
  • Intent & Enrichment : G2, Bombora, Clearbit, ZoomInfo
  • Predictive & Targeting : 6sense, Demandbase
  • Sales Enablement : Vidyard, Highspot
  • Analytics : Segment, GA, Tableau, Power BI
  • Ability to scrape, enrich, and segment high-fit account lists from various sources.
  • Comfort using AI tools to scale creative / copy production.
  • Strong written / verbal communication—comfortable driving client discussions independently.
  • Proven experience retaining client accounts for 12+ months through strategy and results.

    • KPI Expectations

  • Successfully manage 3–4 SaaS client accounts.
  • Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end.
  • Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.
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