Position : Performance & Digital Marketing Executive
Location : Ghatkopar, Mumbai
Experience Required : 2–4 years in digital marketing & performance campaigns
Reports To : Marketing Manager / Head of Growth
Role Overview
We are seeking a result-driven Performance & Digital Marketing Executive to manage and optimize our digital campaigns across multiple platforms. The ideal candidate will be responsible for driving measurable ROI, scaling digital acquisition channels, and enhancing brand presence through innovative marketing strategies.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize performance campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other relevant channels.
- Manage PPC, SEM, and display campaigns with a focus on CPL, CTR, CPC, and conversion optimization.
- Track KPIs, prepare performance dashboards, and deliver actionable insights to improve campaign efficiency.
- Conduct A / B testing for ad creatives, landing pages, and audience targeting to maximize ROI.
Digital Marketing & SEO
Execute SEO strategies, including on-page, off-page, and technical SEO, to improve organic visibility.Monitor keyword rankings, traffic analytics, and backlink performance.Support website optimization for lead generation and user experience.Collaborate with content teams to ensure an SEO-driven content strategy.Social Media & Branding
Manage and grow social media presence across LinkedIn, Twitter, Instagram, and Facebook.Develop engaging content ideas to increase brand awareness and audience engagement.Monitor competitor activities and identify new digital opportunities.Analytics & Reporting
Use tools such as Google Analytics, Google Tag Manager, HubSpot, SEMrush, Ahrefs, etc., for campaign monitoring.Generate weekly / monthly performance reports with actionable recommendations.Monitor budgets, track spends, and ensure campaigns are within allocated budgets.Required Skills & Competencies
Strong knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager .Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog).Proficiency in Google Analytics, Data Studio / Looker, and reporting dashboards.Understanding of lead generation funnels and conversion rate optimization (CRO) .Creative mindset with strong copywriting and content collaboration skills.Ability to work in a fast-paced, KPI-driven environment.Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field.2–4 years of experience in performance marketing and digital campaigns (preferably in B2B SaaS / IT services / Cybersecurity).Certification in Google Ads, HubSpot, or Meta Ads will be an added advantage.What We Offer
Opportunity to work with a fast-growing cybersecurity & SaaS company.Exposure to global markets and high-impact digital campaigns.A collaborative work environment with growth opportunities.Competitive compensation with performance-based incentives.Show more
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Skills Required
Google Ads, Seo Tools, Google Analytics
