Digital Marketing Specialist

Job Title : Digital Marketing Specialist

Urgent Hiring

Location : Remote

Work Roster : 9AM-5PM AEST

Weekends : Saturday & Sunday

Notice Period : Immediate to 30 days

Role Overview

We are looking for a hands-on Digital Marketing Specialist ninja who can set up, run, and scale our client's marketing from the ground up.

This role is execution-focused : content creation and design creatives, website, SEO, lead generation, and ads, with clear reporting to the founder in simple language.

You will work closely with the founder to understand the business, define the right audience, build visibility, and generate consistent inbound leads.

Key Responsibilities

1. Foundations & Strategy

• Understand the business, offerings, customers, and target industries
• Define ICP (Ideal Customer Profile), positioning, and value proposition
• Map customer pain points to our solutions
• Create keyword strategy aligned with real search intent
• Set up basic analytics, lead tracking, and reporting

2. Website & Content

3. Social Media & Brand Presence

4. Lead Generation (Organic & Paid)

5. Authority & Trust Building

6. Reporting & Process

Must-Have Requirements

Good-to-Have Requirements

Skills Required

Content Creation, Canva, Lead Generation, Google Analytics, Seo