Head of Marketing A Leading Luxury lifestyle and Wellness Brand

Job Title : Head of Marketing

Reporting : CEO

Experience :  8-15 Years (with proven track record of building a brand from scratch)

Location : Churchgate, Mumbai ( Onsite, full time)

Compensation :  Open to discuss based on current CTC ( budgets up to 50 LPA)

About the Company

The brand is redefining what modern luxury means—through artisanal craftsmanship, conscious living, and sensory-driven experiences. From premium teas and coffees to curated gifting, their offerings are rooted in quality, storytelling, and sustainability. The brand is on a mission to become a leading name in the world of refined, purpose-driven lifestyle products.

The Role

We’re seeking a Head of Marketing who brings not just strategic thinking, but also hands-on execution, hustle, and a passion for building. This role is ideal for someone who has grown through the ranks, launched brands from scratch, and thrives in dynamic, high-growth environments.

You’ll be responsible for shaping and leading the entire marketing function—from brand identity and packaging to digital campaigns and omnichannel engagement.

This is a builder’s role, perfect for someone who’s equally confident in creative brainstorms and leadership meetings.

Key Responsibilities

1) Brand Strategy & Identity

• Define and lead brand positioning, tone of voice, visual identity, and purpose
• Craft a compelling narrative that unites themes of luxury, craftsmanship, and sustainability
• Oversee packaging design, brand guidelines, and consistency across all touchpoints

2) Campaigns & Execution

3) Cross-Channel Collaboration

4) Customer Engagement & Insights

5) Team Building & Leadership

Must have :

What’s in It for You

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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