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Director, Programmatic & AdTech Alliances
Director, Programmatic & AdTech AlliancesMacroHire • Pune, Republic Of India, IN
Director, Programmatic & AdTech Alliances

Director, Programmatic & AdTech Alliances

MacroHire • Pune, Republic Of India, IN
2 days ago
Job description

We are hiring AVP - Agency Partnerships for one of our client who is Global leader in Co-Working Spaces. Details below :

Role Overview

The AVP will be the growth architect for the product partner ecosystem. This is a senior,

high-impact role focused on monetization strategy, ad-tech alliances, programmatic partnerships, and large-scale agency / brand collaborations.

You will be expected to leverage your expertise in digital advertising, GTM partnerships, and ecosystem growth to build scalable revenue streams and long-term partnerships.

Key Responsibilities :

Monetization & Ad Partnerships

  • Build and scale monetization opportunities through programmatic, display, OTT / CTV, and

hyperlocal advertising solutions.

  • Drive direct deals, PMP / RTB partnerships, and agency-led ecosystem growth.

    • Strategic Alliances & Agency Relationships

  • Lead partnerships with media agencies, brands, SSPs / DSPs, and ecosystem players to accelerate

    • adoption.

  • Establish joint business plans, ensure long-term growth, and close multi-crore partnership deals.

    • Partner Growth & GTM

  • Design and execute GTM strategies with partners to maximize adoption.
  • Build revenue accountability through joint planning, category focus, and outcome-based

    • partnerships.

    Cross-Functional Impact

  • Collaborate with Product, Sales, and Marketing teams to influence roadmap and deliver

    • partner-first solutions.

  • Build training, playbooks, and enablement for agencies and ecosystem players.

    • Leadership & Ecosystem Building

  • Represent us at industry events, forums, and CXO-level discussions.
  • Mentor internal teams on best practices in programmatic, OTT / CTV, and digital ad monetization.

    • Ideal Candidate Profile

  • 12–15 years of experience in ad-tech, digital media, or programmatic partnerships, with proven

    • success in monetization and large-scale alliances.

  • Strong background in agency and brand partnerships, programmatic advertising (DSP / SSP, RTB,

    • PMP), OTT / CTV ads, and ecosystem partnerships.

  • Demonstrated track record of negotiating and closing multi-crore deals across FMCG, BFSI, Auto,

    • Travel, and eCommerce categories.

  • Ability to drive GTM strategy, P&L ownership, and revenue growth through partnerships.
  • Excellent CXO-level stakeholder management and strategic negotiation skills.
  • Thrives in startup environments;

    • ability to balance strategy with execution.

    Why Join Us?

  • Build and scale the product. High-ownership role with direct founder visibility and impact.
  • Opportunity to leverage your ad-tech and monetization expertise in shaping the hyperlocal

    • ecosystem.

  • Competitive CTC + potential wealth creation opportunities.
  • A dynamic, innovation-first culture with global ambitions.
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    Director • Pune, Republic Of India, IN

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