Digital Marketing Manager

About Us :

We are a fast-growing skincare and wellness brand focused on delivering high-impact, results-driven solutions in the beauty and medical aesthetics space. With a strong focus on innovation and customer experience, we are now looking to scale our digital presence and performance-driven marketing efforts.

Role Overview :

We are seeking Digital Marketing Manager with at least 7 years of experience , in D2C Industry only. This is a strategic leadership role responsible for driving customer acquisition, brand visibility, and ROI across all digital channels.

Key Responsibilities :

Own and lead the digital marketing strategy across paid media, performance marketing, CRM, SEO, and organic growth

Oversee acquisition and retention strategies with a clear focus on ROI

Plan, execute, and scale paid campaigns across Meta, Google, YouTube, and affiliate platforms

Drive D2C revenue and customer lifetime value through performance-focused initiatives

Lead and mentor a team (internal / external) across paid, organic, and content functions

Collaborate with product and creative teams to ensure brand consistency and impactful messaging

Leverage analytics to continuously optimize customer funnel and campaign performance

Manage and allocate digital marketing budgets effectively across channels

Stay ahead of trends in skincare, wellness, and medical aesthetics digital space

Key Requirements :

Minimum 7 years of experience in digital marketing, with proven leadership roles

Preferable experience in skincare, wellness, beauty, or medical aesthetics

Strong background in performance marketing, customer acquisition, and CRM

Hands-on experience managing paid channels (Meta, Google, YouTube, etc.)

Deep understanding of D2C funnels, customer segmentation, and retention strategies

Strategic thinker with strong execution capabilities

Excellent analytical skills and ROI-driven decision-making

Ability to work independently in a fractional leadership role

Team leadership and stakeholder management experience