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Account Manager - Digital Marketing

Account Manager - Digital Marketing

Proton3Lucknow, Uttar Pradesh, India
10 days ago
Job description

The Account Manager – Digital Marketing is responsible for building strong client relationships while managing their end-to-end digital presence, especially across social media platforms. This role combines client servicing, project coordination, and hands-on social media management to ensure all campaigns align with business objectives and brand tone.

Key Responsibilities

1. Client Servicing & Relationship Management

  • Act as the primary point of contact for assigned clients.
  • Understand client goals, brand voice, and audience to craft effective marketing plans.
  • Conduct regular review meetings and performance updates.
  • Maintain high levels of client satisfaction through proactive communication and problem-solving.
  • Influencer Marketing
  • Event Management

2. Social Media Strategy & Management

  • Develop monthly social media calendars with content ideas aligned to client goals.
  • Coordinate with the design, content, and video teams to ensure timely post creation.
  • Write or oversee social media copy (captions, hashtags, CTAs).
  • Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.).
  • Engage with followers, respond to comments / messages, and manage online reputation.
  • Stay updated on platform algorithms, trends, and tools.

    • 3. Campaign & Performance Oversight

  • Collaborate with the performance marketing team for paid ad campaigns.
  • Track and report campaign performance engagement, reach, CTR, conversions, etc.
  • Analyze insights to optimize posting schedules, formats, and messaging.
  • Ensure ROI-focused campaign planning for every client.

    • 4. Content Planning & Coordination

  • Plan content themes for each client in sync with marketing objectives.
  • Brief the creative team with clear directions and feedback.
  • Ensure brand consistency across all digital touchpoints.

    • 5. Reporting & Analytics

  • Prepare monthly performance reports and share data-driven insights.
  • Recommend strategic improvements to enhance engagement and conversions.
  • Present key metrics to clients and internal leadership.

    • 6. Business Growth & Upselling

  • Identify opportunities to upsell services like influencer marketing, WhatsApp marketing, paid ads, or video production.
  • Support business development with client case studies and success stories.

    • Skills & Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 2–5 years of experience in account management and social media marketing (agency experience preferred).
  • Strong understanding of all major social platforms and digital advertising basics.
  • Excellent communication, multitasking, and client-handling skills.
  • Proficiency in tools like Meta Business Suite, Google Analytics and Canva.
  • Knowledge of Microsoft Word, Excel and PowerPoint.

    • KPIs / Performance Metrics

  • Client satisfaction and retention.
  • Growth in social media metrics (engagement rate, follower growth, reach).
  • Campaign ROI and lead generation performance.
  • Timely project and content delivery.
  • Upsell and cross-sell success.
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    Digital Marketing Manager • Lucknow, Uttar Pradesh, India