Senior Manager - Programmatic

About Dentsu India :

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu International comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu International operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while Dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.dentsucreative.com /

https : / / www.dentsu.com / sg / en / careers

Role Summary :

Brand within Dentsu Internationa l : Dentsu

Job Title : Senior Manager - Programmatic

Location : Gurugram

Experience : 6+ years of hands-on experience in programmatic campaign management, preferably within digital media, mainstream advertising, or integrated advertising agencies

Job Summary :

We are seeking an energetic Senior Manager - Programmatic to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuring both client-delight as well as aligning with internal stakeholders.

Key Responsibilities :

• Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
• Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
• Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
• Maintaining oversight and proactive management of multiple campaign planning and execution activities.
• Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
• Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
• Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
• Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
• Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications :

To apply, pls apply here as well as send us your updated CV mentioning the below details to sonam.malik@dentsu.com (so we are able to process your candidature faster) :

Email subject : Ref : LinkedIn – Senior Manager - Programmatic with Dentsu, Gurugram

Candidate Information Form – Programmatic Role

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