Product marketing manager

Responsibilities :

• Develop and implement strategic marketing plans to achieve company objectives.
• Conduct market research to identify trends, opportunities, and competitors in thefinance software industry.
• Lead digital marketing campaigns across various channels, including social media,email, and online advertising.
• Collaborate with product development team to ensure marketing strategies align withproduct features and updates.
• Analyse marketing data and metrics to track campaign performance and optimizefuture strategies.Qualifications :
• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 3 to 5 years of experience in marketing.
• Proven track record of successfully launching and managing marketing campaigns forsoftware products.
• Strong analytical skills and ability to interpret marketing data to make strategicdecisions.
• Excellent communication.
• Knowledge of accounting and finance industry trends and regulations is a plus.