Regional Head Marketing & Admissions

Company Description

Crimson is an Operations Platform dedicated to creating integrated and holistic school ecosystems across India, focusing on modern, innovative educational solutions through an 'Asset Light Model.' Managing 16 schools in tier I and II cities, Crimson supports the implementation of advanced technology infrastructure, tailored marketing strategies, and best practices in teaching and learning to deliver world-class education. With expertise in both national and international curricula, including Cambridge and International Baccalaureate, Crimson ensures schools achieve both academic excellence and financial sustainability. A joint initiative by experienced school management professionals and JV Ventures, Crimson oversees a portfolio valued at USD 170 million, transforming India's educational landscape with a vision to become a global leader in school management.

Role Description

This is a full-time, on-site position for the role of Regional Head of Marketing & Admissions, based in Chennai. The candidate will oversee marketing and admissions strategies for the region, drive enrollment growth, collaborate with school leaders to develop marketing plans, and ensure alignment with organizational goals. Key responsibilities include planning and executing marketing campaigns, conducting market research, maintaining relationships with stakeholders, managing communications, and contributing to the overall development of the schools' profiles and growth.

Responsibilities

• Achieve targeted growth and student retention in line with the annual business plan across all assigned schools.
• Manage marketing and student recruitment budgets and ensure positive ROI on all marketing initiatives.
• Build strong outreach programmes to enhance school visibility, community relationships, and brand reputation.
• Collaborate with Principals and admissions / marketing teams to develop and execute Annual Marketing Plans aligned with School Development Plans.
• Work closely with the Administration team to monitor marketing expenditure and recommend revisions based on market trends.
• Prepare periodic reports to track marketing activity, expenditure, and campaign effectiveness.
• Conduct comprehensive competitor analysis (fees, enrolment trends, academic offerings).
• Lead Parent Journey Mapping initiatives to elevate satisfaction and ensure an exceptional customer experience.
• Conduct parent surveys and provide actionable insights to improve service delivery.
• Build business connections and partnerships to support student recruitment opportunities.
• Organise and support on-campus events that strengthen community engagement and school visibility.
• Identify and build partnerships or sponsorship opportunities with businesses and community organisations.
• Ensure consistent implementation of brand guidelines and act as a brand ambassador for Crimson Schools.
• Liaise with local and national media for advertising, visibility, and promotional opportunities.
• Draft and submit press releases on school events, achievements, and major milestones.
• Execute targeted campaigns in collaboration with Leadership.
• Participate in group-wide marketing initiatives with school leaders and the central team.
• Support new school expansion by developing market-entry strategies, conducting market research, and creating marketing and admissions launch plans for upcoming international schools.
• Lead marketing planning for new school openings, including pre-launch branding, outreach, and enrolment campaigns.

Preferred Skills & Qualifications

Skills Required

Market Research, Competitor Analysis, Digital Marketing, Marketing, Crm Systems