Digital Marketing Specialist(Google Ads & Meta Ads)

Job Title :

Digital Marketing Specialist(Google Ads & Meta Ads)

Location : Chennai, India

Experience : 3+ years

We are looking for a skilled

Digital Marketing Specialist

with proven expertise in

Google Ads (Search, Display, Shopping, YouTube)

and

Meta Ads (Facebook & Instagram) . The ideal candidate should have at least

3 years of hands-on experience

in managing ad campaigns, optimizing performance, and driving measurable ROI.

Key Responsibilities :

Plan, execute, and optimize paid ad campaigns across

Google Ads

and

Facebook / Instagram Ads .

Conduct

keyword research , competitor analysis, and audience targeting.

Create engaging ad copies, creatives, and A / B testing for better CTR & conversions.

Monitor and analyze campaign performance (CPC, CTR, CPA, ROAS) using

Google Analytics, Ads Manager, and other tools .

Manage campaign budgets to ensure maximum ROI within allocated spend.

Implement

remarketing, lookalike audiences, and advanced targeting strategies .

Generate weekly / monthly performance reports and provide actionable insights.

Stay updated with the latest trends, policies, and best practices in paid advertising.

Requirements :

3+ years of hands-on experience in

Google Ads (Search, Display, Shopping, YouTube)

and

Meta Ads (Facebook & Instagram) .

Strong understanding of

performance marketing, conversions, and online customer acquisition .

Experience with tools like

Google Analytics, Tag Manager, and Facebook Business Manager .

Knowledge of

SEO basics, landing page optimization, and funnel tracking

is a plus.

Education :

Bachelor’s degree in Marketing, Business, or a related field (Preferred).

Google Ads and Meta Ads certifications (Preferred).