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Social Media Executive

Social Media Executive

Trayaindia, India
11 hours ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Social Media Executive

About Us : Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient's hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Role :

We are seeking a highly motivated and analytical Social Media Executive with 2+ years of experience, ideally within a D2C environment, to join our marketing team. You will be instrumental in developing and executing our social media strategy, driving brand awareness, engagement, and ultimately, conversions. This role requires a creative storyteller with a strong understanding of various social media platforms and a proven ability to leverage data for optimization.

What You'll Do :

  • Strategy & Content Development :
  • Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives, with a strong focus on D2C customer acquisition and retention.
  • Create compelling, platform-specific content (text, image, video, stories, etc.) that resonates with our target audience and embodies our brand voice.
  • Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals.
  • Stay up-to-date with the latest social media trends, algorithm changes, and best practices.
  • Community Management & Engagement :
  • Actively manage and grow our online communities across all relevant social media platforms.
  • Engage with followers, respond to comments and messages in a timely and on-brand manner, fostering a positive brand image.
  • Identify and engage with influencers and brand advocates to expand our reach.
  • Monitor brand mentions and online conversations, identifying opportunities and addressing concerns.
  • Performance Analysis & Optimization :
  • Strong analytical skills are a must. Monitor, track, and analyze social media performance using relevant metrics (reach, engagement, impressions, conversions, ROI, etc.).
  • Generate regular reports on social media performance, identifying key trends, insights, and actionable recommendations for improvement.
  • Conduct A / B testing on content, ad creatives, and campaign strategies to optimize performance.
  • Utilize social listening tools to understand audience sentiment and identify emerging trends.
  • Platform Management :
  • Manage content scheduling and publishing across multiple social media platforms including, but not limited to, Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn.
  • Optimize content for each platform to maximize reach and engagement.
  • Manage social media advertising campaigns, including budget allocation, targeting, and ad set creation.
  • Collaboration :
  • Collaborate closely with the marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
  • Work with customer service to address customer inquiries and feedback received through social channels.
  • What You'll Bring :

  • 2+ years of progressive experience in social media marketing, with a proven track record of success.
  • Demonstrable experience working with a D2C brand is highly preferred.
  • Expertise in managing and optimizing content across a variety of social media platforms, including (but not limited to) : Instagram, Facebook, YouTube, Pinterest, and Threads.
  • Exceptional analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
  • Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Business Manager, Instagram Insights, third-party analytics platforms).
  • Proven experience in developing and executing successful social media campaigns.
  • Excellent written and verbal communication skills with a strong eye for detail.
  • Creative mindset with the ability to generate innovative ideas and engaging content.
  • Ability to work independently and as part of a collaborative team in a fast-paced environment.
  • Strong organizational and time management skills with the ability to juggle multiple priorities.
  • A passion for staying ahead of social media trends and technologies.
  • Bonus Points If You Have :

  • Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
  • Basic graphic design or video editing skills (e.g., Canva, CapCut, basic Photoshop).
  • Experience with influencer marketing.
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    Social Media Executive • india, India

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