Digital Marketing Manager

Position Overview

We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.

Key Responsibilities

Lead Generation & Paid Media

Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).

Manage paid media campaigns using Google AdWords and other channels; optimize targeting, budget, creatives, ROI.

Run large-scale cold-email outreach campaigns and implement ABM programmed targeting high-value accounts.

Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally.

SEO & Content Strategy

Own SEO strategy : on-page, off-page, technical SEO; proven experience with tools like Ahrefs, SEMrush, Moz.

Demonstrated success in improving domain score / rankings and familiarity with AI-driven ranking factors is a plus.

Content generation across funnel stages — TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2

Metricool+2

Leverage evolving AEO & GEO trends in content strategy to support global markets.

Website & Performance Management

Manage website : CMS updates, page creation / editing, UX, CRO fundamentals.

Ensure website architecture supports SEO, conversions, global localization; work with developers / designers.

Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights.

Brand Awareness & Global Coordination

Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation.

Collaborate with content, design, product, sales teams and external agencies / freelancers globally.

Stay current with digital marketing, paid-media and SEO innovations across regions.

Metrics, Budget & Collaboration

Set, manage and optimize digital marketing budgets globally; establish SOPs for campaign setup, tracking and reporting.

Build dashboards tracking key KPIs : lead volume, conversions, domain score improvement, ROAS etc.

Mentor junior marketers or manage external agency relationships; align sales-marketing for ABM.

Required Qualifications & Skills

6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page / off-page / technical), website management, global campaign experience.

Proven experience with large-scale cold-email outreach and ABM execution.

SEO tool stack experience and a track record of improving domain score / ranking; familiarity with AEO / GEO trends and AI ranking factors.

Website management experience : CMS, landing-pages, UX / CRO, Google Analytics, Google Tag Manager.

Excellent analytical skills : interpret data from paid media, organic, email, web; derive insights and take action.

Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders.

Excellent communication skills; ability to work cross-functionally and influence global teams.

Bachelor’s degree in Marketing / Business / related field (or equivalent); certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred.

Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.