Meta Ads Specislist

Company Description

All India Institute of Occult Science is a premier organization dedicated to teaching ancient Indian Vedic sciences such as Astrology, Palmistry, Vastu, Numerology, Meditation, and more. The institute is committed to spreading awareness about the importance of Indian ancient studies by offering free courses to senior citizens, people holding BPL cards, armed forces personnel, and IPS officers. It provides flexible learning options through online and offline platforms, maintaining small batches to ensure personalized attention to every student. The institute aims to provide lifelong earning opportunities and knowledge that goes beyond traditional syllabi. Its mission is to empower learners with practical skills in occult sciences and ensure personal and professional growth.

Role Description

This is a full-time on-site role for a Meta Ads Expert based in Delhi, India. The Meta Ads Expert will be responsible for creating, managing, and optimizing Facebook and Instagram advertising campaigns to achieve business objectives. Key responsibilities include developing ad strategies, monitoring campaign performance, conducting A / B testing, analyzing advertising metrics, and generating detailed performance reports. The role also involves collaborating with the content and design teams to produce engaging ad creatives, ensuring alignment with overall brand objectives.

Roles and Responsibilities :

Plan, create, and manage

Meta (Facebook & Instagram) ad campaigns

to achieve performance goals (leads, sales, or engagement).

Conduct

audience research, ad copy creation, and creative testing

to improve ROI.

Monitor and optimize campaigns daily for

CPC, CTR, CPA, and ROAS .

Set up and manage

Facebook Pixel, Conversion API, and custom events

to track accurate campaign performance.

Collaborate with the design and content team for effective ad creatives.

Implement and manage

marketing automation workflows

(email drip campaigns, lead nurturing, re-engagement, etc.).

Integrate

CRM and automation tools

(like HubSpot, Zoho, Active Campaign, or similar) with Meta Ads for smooth lead flow.

Generate

weekly and monthly performance reports

with insights and improvement suggestions.

Stay updated with the

latest Meta policies, trends, and algorithm updates .

Requirements :

Proven experience managing

Meta Ads campaigns (Facebook & Instagram)

with measurable results.

Deep understanding of

Meta Ads Manager, Pixel, and Conversion API setup .

Knowledge of

marketing automation tools

(HubSpot, Zoho, Active Campaign, Mailchimp, or similar).

Strong analytical skills and proficiency in

Google Sheets / Excel

for data tracking.

Ability to handle

end-to-end campaign management

— from strategy to reporting.

Basic knowledge of

Google Tag Manager and tracking setups

is a plus.

Excellent communication and coordination skills to work with multiple teams.

Minimum

2-3 years of experience

in Meta Ads and marketing automation.