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Assistant Manager - Paid Media

Assistant Manager - Paid Media

ConfidentialMumbai
30+ days ago
Job description

Pivot Roots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in performance marketing (lead generation) as well as branding campaigns focused on awareness and engagement.

Key Responsibilities :

  • Plan, execute, and optimize paid media campaigns across Google Ads Meta Ads.
  • Manage performance-driven campaigns - including Search, Display, and Lead Generation. Handle branding campaigns - including YouTube, Display, and Video Awareness Campaigns.
  • Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A / B testing to improve ad creatives, targeting, and messaging.
  • Work closely with creative teams to develop engaging ad copies and visuals.
  • Generate regular reports and insights to improve campaign effectiveness.
  • Stay updated with industry trends, platform updates, and best practices.

Required Skill Set :

  • Proficiency in Google Ads Meta Ads.
  • Strong knowledge of Search, Display, and Lead Generation campaigns.
  • Experience managing YouTube, Display, and Video Awareness campaigns.
  • Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
  • Hands-on experience in campaign optimization and performance analysis.
  • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

    • Previous Experience Industry Background

  • 2-4 years professional experience in strategic planning
  • Media, Brand

    • Qualifications Languages :

  • Bachelor s or Master s degree in Business, Marketing or Advertising
  • Languages : English (Intermediate)

    • Soft skills Competencies

  • Managing execution
  • Being authentic and open
  • Being flexible and adaptable
  • Media and media planning
  • Mx Expert (Connection, Context, Content)
  • Omnichannel
  • Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
  • Advanced Programmatic
  • OSEP

    • Skills Required

    Google Ads, Facebook Ads, Data Analysis, Budget Management, conversion optimization

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    Manager Paid Media • Mumbai