Area Sales Manager - Trade

JOB ROLE

Area Sales Manager- Trade

JOB ID

JRO3778

REPORTING TO

Regional Sales Head - Trade

TYPE OF ROLE

People Management Role

LOCATION

Hyderabad

BU / DIVISION

Consumer Lighting

JOB PURPOSE

Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

• Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
• Gather market intelligence on competition activities and propose strategic / tactical interventions for share gain.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
• Monitor the billing process product category v / s value wise on regular basis and ensure week wise billing.
• Ensuring implementation of retailer engagement programs / retailer bonding program effectively.
• Engage with channel marketing team for timely and effective promotion strategies.
• Share feedback & on ground information about marketing / branding initiatives undertaken by organization & competition.

EDUCATIONAL QUALIFICATIONS

WORK EXPERIENCE

CERTIFICATIONS

NA

PREFERRED / ADDITIONAL REQUIREMENT

NA

REPORTEES

Sales Manager- Trade

INTERNAL / EXTERNAL INTERFACE

BEHAVIORAL COMPETENCIES