Digital Media Strategist

Performance Marketing Specialist Role

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We are seeking a seasoned professional to own multi-channel paid media campaigns and drive campaign results. The ideal candidate will have at least 2 years of experience managing complex media strategies across Search, Display, Social, and Inmail platforms.

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The role involves translating business objectives into data-backed media strategies, building detailed media plans, and setting up and optimizing campaigns using Google Tag Manager (GTM) and Google Analytics 4 (GA4).

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You will also derive lead generation insights, present clear reports, and partner with account managers to craft pitch decks and growth roadmaps. Additionally, you will educate clients and junior team members on paid media trends and best practices.

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This role requires commercial and operational excellence, including owning budget pacing and forecasting across multiple accounts, maintaining internal playbooks, and building automations via Zapier to sync ad-platform data with reporting tools.

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