Description :
We are seeking an experienced Digital Marketing Senior to lead and scale QBurst's digital marketing and MarTech practice, driving innovation across analytics, automation, and omnichannel campaigns.
Responsibilities :
Lead the digital marketing and MarTech practice, defining the vision, strategy, and roadmap across marketing automation, analytics, SEO, SEM, social media, and content marketing
Drive successful delivery of digital marketing engagements, ensuring measurable business outcomes and client satisfaction
Collaborate with leadership and corporate marketing teams to strengthen brand presence and demand-generation initiatives
Build and scale capabilities across key platforms such as HubSpot, Salesforce Marketing Cloud (SFMC), Adobe Campaign, and Google Marketing Platform
Provide consultative leadership to clients, engaging CXOs / CMOs on digital transformation and ROI-driven strategies
Define governance models, delivery frameworks, KPIs, and best practices to ensure consistency and excellence across projects
Mentor, coach, and inspire high-performing teams to foster collaboration, innovation, and continuous learning
Requirements :
15-20 years of experience in digital marketing, with at least 7+ years in leadership roles managing large teams and multi-channel engagements
Deep expertise in MarTech platforms (SFMC, HubSpot, Adobe, Dynamics, Google, etc.) and digital services (SEO, PPC, analytics, social, content, performance marketing)
Proven experience in scaling digital marketing practices within IT services, consulting, or digital agency environments
Strong understanding of customer journey mapping, omnichannel campaign design, personalization, and data-driven marketing
Experience in proposal development, pre-sales, and go-to-market strategy execution
Familiarity with AI-driven marketing, marketing data platforms, and advanced analytics tools is a strong plus
Excellent leadership, communication, and stakeholder-management skills with the ability to engage C-suite executives
Strategic, collaborative, and adaptable mindset with a proven ability to mentor and develop high-potential talent
Skills Required
Hubspot, Marketing Automation, Personalization, Social Media, Adobe Campaign, Ppc, Seo, Analytics, Sem, customer journey mapping , Performance Marketing, Content Marketing
Director Marketing โข Thiruvananthapuram / Trivandrum, India