Digital Content Innovator

We are on the lookout for a talented Content Writer or Copywriter to join our dynamic team. If you have a proven track record of creating engaging, innovative digital content and driving brand awareness, we want to hear from you! This is an exciting opportunity to expand our digital footprint and connect with audiences through creative and data-driven content. You should have a deep understanding of Gen Z's likes and dislikes and be able to create content that resonates with them across various digital platforms.

Key Responsibilities :

• Content Creation : Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.
• Copywriting : Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.
• Research : Conduct research to source facts, statistics, and trends to inform and enhance content.
• Team Collaboration : Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.
• Audience Engagement : Build and nurture a following on social media by producing engaging and shareable content.
• Competitive Research : Research industry trends and competitors to create original, innovative content that stands out.
• Cross-Department Collaboration : Work with campaign managers, creative teams, and designers to bring ideas to life.
• Content Variety : Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.
• Community Interaction : Respond to audience queries and comments on social media platforms.
• Additional Content Creation : Develop content for e-books, podcasts, and other digital formats.
• Content Gap Analysis : Identify gaps in existing content and recommend new topics based on customer needs and emerging trends.
• Consistency : Maintain consistency in tone, style, fonts, and images across all content.
• Editing : Review and edit content produced by other team members to ensure high quality and alignment with brand voice.
• Performance Analysis : Monitor marketing metrics and suggest content optimizations to improve engagement.
• Innovative Ideas : Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

Skills & Experience We Require :

Pedigree :