Category manager

This role is critical for driving Category growth and driving sales in close partnership with Sales, Academic, Product, and other functional teams. As a Category Manager at Masai, you will not only own the P&L of your category but also shape sales strategy, influence conversion funnels, and forge partnerships that directly impact business growth.

Key Responsibilities :

Category Strategy & Growth :

Own and grow the category P&L , driving both scale and profitability.

Define and execute the sales-led growth roadmap for your category, with measurable targets across revenue, enrollments, and learner outcomes.

Identify and launch new course opportunities aligned to market demand, ensuring revenue scalability.

Go-to-Market & Sales Leadership :

Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrolment outcomes.

Build and mentor a category-focused sales team , ensuring they hit and exceed performance targets.

Collaborate with marketing and growth teams to design sales-driven campaigns and innovative go-to-market strategies.

Own direct sales,