Senior Digital Advertising Specialist
Job Overview :
- Develop and execute strategic digital advertising plans to achieve business objectives.
- Cultivate expertise in paid media channels including Meta, Google, and TikTok to optimize campaign performance.
- Drive growth through data-driven decision making and collaboration with cross-functional teams.
- Coach junior team members and stay updated on industry trends to enhance skills and knowledge.
- Produce insightful reports and strategic recommendations to stakeholders.
Required Skills and Qualifications :
4–6+ years of experience in paid digital advertising with a proven track record of scaling campaigns.Strong grasp of Ads Manager, Google Analytics, conversion tracking, and attribution models.Understanding of the full digital advertising funnel (awareness, acquisition, retention).Analytical mindset with excellent written and verbal communication, presentation skills, and stakeholder management.Bonus : experience with eCommerce, marketing automation tools, or programmatic platforms.