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Influencer Marketing
El Sol Strategic ConsultantsMumbai, India30+ days ago
Job descriptionUnderstanding the needs of the brand Setting realistic goals for the campaign Ideation to Execution of the campaign with credible Creators Identify impactful, innovative campaigns to stay ahead of trends Looking at Data and consumer insights parallely Create quarterly roadmaps Execute the approved roadmaps Trend forecasting Event Reports Ensure 100% client retention Track new / upcoming SME, Creators, etc Meet Talent Agencies once a month Develop and foster relationships with brands and 3rd parties on behalf of ESSC Develop quarterly and annual roadmaps in line with client business goals Leverage partnerships, sponsorships, and advertising opportunities Liaise with PR team to create cross-channel strategies Negotiations Timely Invoicing & Payouts to be maintained Contracts to be signed & all other paperwork to be maintained Build relationships with industry leaders to grow awareness Keep abreast of emerging trends, technologies, and influencer activities Conduct trend forecasting for clients and their industries Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales Maintain a resource bank of Talent Agencies. Stylist & like Build relationships to secure better rates Maintain weekly / daily database of new influencers Commission and undertake market research Research new business proposals and present to potential clients Analyze industry trends affecting clients and recommend communication strategies Motivate the team and encourage a friendly, open work environment Maintain a network of resources to deploy when needed Ensure proper documentation across all initiatives
Influencer Marketing Consultant at El Sol Strategic Consultants (ESSC)
About ESSC
- Our vision is to have an El Soul (team member) who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals
- Follow ESSC’s policies and good practices
- Contribute to the growth of the company through role ownership and accountability
Core Responsibilities
Campaign Ideation to Execution
Monitor data and ROI
Brand Development & Client Retention
Data tracking
Influencer & Thought Leadership Engagement
Research & Analysis
Team Contribution
Location : Mumbai / Delhi
In-Office, Full-Time role
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Influencer Marketing • Mumbai, India