Meta Ads & Digital Marketing Specialist (Agency Background Only)

We're Hiring : Meta Ads & Digital Marketing Specialist (Client-Facing | Agency Background Only) Full-Time | Remote (EST Time Zone) | For North American Clients

PPC Guru Inc. is looking for a highly experienced Meta Ads & Digital Marketing Specialist with a proven agency background to lead paid campaigns, coordinate influencer marketing, and manage client communications. This is a high-responsibility, high-ownership role for someone who lives and breathes Meta Ads, understands the business side of marketing, and can confidently speak with clients.

About the Role You’ll manage Meta Ads for our North American clients, own performance tracking, handle influencer onboarding, and work closely with graphic designers and content teams. The ideal candidate is tech-savvy, client-ready, and deeply experienced in paid Meta campaigns (especially in setting up tracking, pixels, conversions, etc.).

Key Responsibilities Plan, manage, and optimize Meta Ads campaigns for brands across North America

Run performance reports and improve KPIs like ROAS, CPL, CTR, etc.

Set up Meta Pixels , custom events, and conversion tracking (incl. third-party integrations)

Join client meetings , handle calls, and present campaign insights confidently

Identify and onboard influencers , negotiate deals, and coordinate content for Instagram (reels, stories, posts)

Schedule content and manage Instagram content calendars with the design team

Conduct competitor and trend analysis to propose new ideas and strategies

Optimize Google My Business profiles for local SEO and brand visibility

✅ Must-Have Qualifications 4–5+ years of Meta Ads experience (agency only)

Deep understanding of pixels, conversions, events , retargeting & lookalike strategies

Comfortable handling client meetings and calls directly

Excellent spoken and written English

Experience working with influencers & content strategy

Strong knowledge of Instagram content planning & scheduling tools

Familiarity with tools like Meta Events Manager, Google Tag Manager, and tracking software

Bonus Skills (Nice to Have) Familiarity with Shopify , WordPress , or ClickFunnels

Understanding of Canadian / U.S. market behavior

Working Hours Full-time | Monday to Friday, 9 : 00 AM to 6 : 00 PM EST

Must be fully available during Canadian business hours

Location Remote