Senior Marketing Operations Analyst

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

The Senior Marketing Operations Analyst is responsible for classifying, validating & assigning the marketing & partner leads that are entered into the CRM database to appropriate sales territories. Should have very strong knowledge of the US healthcare industry & be able to deep dive for information to ensure completeness of CRM data. This individual will be a highly motivated, self-starter with strong knowledge of research & use of the internet to retrieve the required information. Should be able to process & complete ad-hoc data quality research request within TAT & accuracy, with limited guidance. Have strong web research skills & decision-making capabilities to identify the trustworthy source of information.

Responsibilities may include, but are not limited to :

Validate & classify leads that enter the system via online & offline marketing using web research & assign them to the appropriate sales territory teams for follow ups.

Process leads submitted by our partners and lock the account to the appropriate partner to ensure that they receive due credit.

Must adhere to process & make process improvement suggestions. Process all information provided to clean, usable data for end users.

Conduct secondary research by utilizing online data sources for filling out gaps in CRM data. Will be responsible for data integrity checks, report anomalies, and coordinates with teams for resolution.

Complete ad-hoc data quality research requests within TAT with accuracy using strong decision-making capabilities, with limited guidance.

Perform in-depth market research aimed at gathering data that supports marketing & sales organizations to make informed business decisions.

Perform secondary market research, competitive analysis, industry and company profiling market sizing, forecasting and identifying best practices within a specific industry segment. This information should be compiled into a report which will help sales & marketing teams to take informed decisions on their strategic objectives.

Adhere to timelines and quality checks and ensuring an error free deliverable

Perform reliable research using a variety of trustworthy research sources.

Requirements :

A dynamic personality with a drive to reach decision makers is essential. 2-5 years' work experience in CRM preferably Salesforce and CRM fusion tools.

Any Graduate / Post graduate with a strong willingness to pursue a career.

Healthcare Technology experience preferred

High level of accuracy and attention to detail

Must possess strong communication (verbal and written) and interpersonal skills as well as excellent time-management and organizational skills, with a proven ability to be highly productive and efficient in a team driven environment.

Willingness to be continually challenged and learn from mistakes.

Work with minimally guidance.

Strong web research, data validation, problem solving and decision-making skills.

Skills Required

Crm, Problem Solving, Data Validation, Salesforce, Web Research