Backlinking Specialist (US Legal & Home Services)
Job Title : SEO Outreach & Backlinking Specialist (US Market)
Location : Remote
Employment Type : Full-Time | Permanent
Working Hours : 6 : 00 PM – 3 : 00 AM IST (US Time Zones)
Company Overview
We specialize in performance-driven SEO for US-based Legal and Home Services businesses . Our work is rooted in one core belief :
Backlinks exist to improve rankings, authority, and organic leads — not brand vanity metrics.
We partner with law firms and local service businesses (HVAC, Roofing, Plumbing, Electrical, etc.) to build clean, white-hat, relevance-first backlink profiles that directly impact search visibility and revenue.
This is not a PR agency.
This is not digital branding.
This is serious SEO link acquisition .
Role Overview
Job Title : SEO Outreach & Backlinking Specialist
Location : Remote
Employment Type : Full-Time / Long-Term Contract
We are hiring an SEO-first Outreach & Backlinking Specialist with proven experience placing high-quality, contextual backlinks for US-based clients , particularly in Legal and Home Services industries .
This role is 100% focused on outreach, placements, and link acquisition — not press releases, not influencer PR, not brand mentions without links.
If your strength is cold outreach, prospecting, qualifying sites, pitching value, and securing placements that move rankings , this role is for you.
What You’ll Be Responsible For1. SEO-First Outreach Execution
- Run cold email outreach campaigns aimed at securing contextual, dofollow backlinks
- Pitch guest posts, niche edits, resource placements, expert commentary, and editorial inclusions
- Customize outreach based on niche relevance, site intent, and SEO value
You understand that outreach ≠ blasting emails — it’s precision, relevance, and value alignment.
2. Link Prospecting & Qualification
Identify and qualify US-based websites, blogs, publishers, and niche resourcesEvaluate prospects beyond DR / DA, including :Organic trafficTopical relevanceSpam signalsExisting outbound link profileYou know why a DR 40 legal blog can outperform a DR 80 generic site .
3. Journalist & Publisher Resource Building
Build and maintain curated lists of journalists, editors, and contributor opportunitiesContinuously identify platforms where we can :Respond to journalist pitchesProvide industry data & statisticsShare authoritative client insights and expert opinionsThis is SEO-led journalist outreach , not PR fluff.
4. Placement-Focused Link Building
Secure backlinks through :
Guest posting (niche-relevant, editorial quality)Resource page placementsNiche edits (contextual & clean)Expert quotes & commentaryPitch-based editorial inclusionsEvery placement must :
Be contextualBe relevant to the client’s nicheSupport anchor text strategy & ranking goals5. Collaboration with SEO & Content Teams
Align outreach with :Keyword strategyAnchor text distributionContent themesSuggest content angles that improve placement successEnsure links are placed naturally within SEO-optimized content6. Quality Control & Performance Tracking
Track :Links acquiredReferring domainsAnchor text usagePlacement qualityEnsure all links are :White-hatGoogle-compliantFree from PBNs, spam networks, or paid link footprintsRequired Experience & Skill Set
This role is NOT entry-level.
We are looking for someone who already knows how to do this at a high level.
Must-Have
2–4+ years of hands-on SEO outreach & backlinking experienceProven experience working with US-based SEO clientsDirect experience with Legal SEO and / or Home Services SEOStrong understanding of :Anchor text strategyLink velocityTopical authorityLocal SEO backlink profilesExcellent cold outreach writing skills (value-driven, not templated spam)Ability to independently prospect, pitch, and close placementsTools You Should Be Comfortable With
SEO Tools : Ahrefs, SEMrush, MozOutreach Tools : Pitchbox, BuzzStream, Mailshake, or similarResearch : Google search operators, SERP analysis, competitor backlink analysisTracking : Google Sheets, Google Search Console, Google AnalyticsNice-to-Have (Strong Advantage)
Experience placing links for :Law firms (personal injury, immigration, corporate, family law)HVAC, Roofing, Plumbing, Electrical companiesExperience building journalist response workflowsAbility to suggest data-backed angles, stats, or expert commentaryPrior agency experience managing multiple US SEO clientsWhat This Role Is NOT (Important)
To avoid misalignment, please note :
❌ This is not a PR role❌ Not focused on press releases or brand mentions❌ Not influencer marketing❌ Not social media or branding outreachIf your background is primarily PR, media relations, or brand awareness , this role will not be a fit.
How Success Is Measured
Consistent acquisition of high-quality, US-based backlinksRelevance and authority of referring domainsImprovement in keyword rankings and organic trafficSustainability and cleanliness of the backlink profileWhy Join Us
Work on serious SEO campaigns with measurable impactClear expectations, no vague KPIsLong-term, stable work with US clientsOpportunity to grow into Senior SEO / Link Building Lead roles