Marketing Manager

Position : Marketing Manager

Employment Type : Full-Time

Location :

Koramangala, Bangalore

Industry : FMCG

THE ROLE :

We are looking for a Marketing Manager who can translate consumer insights and market trends into impactful strategies, compelling communication, and successful product launches. This is an exciting opportunity for a professional eager to contribute to our growth journey and make a measurable impact.

WHO WE ARE LOOKING FOR :

6–7 years of core FMCG / D2C marketing experience (1–2 years in sales is a plus)

Creative thinker with analytical rigor

Experience managing both digital and traditional marketing channels

Strong communication, leadership, and organizational skills

Passionate about growth and innovation

RESPONSIBILITIES :

Marketing Strategy & Planning :

Execute annual strategic plans to increase market share and achieve growth targets

Identify opportunities for new products or extensions into new customer segments

Collaborate with research teams to gather consumer insights and develop relevant concepts

Support the sales team in marketing initiatives

Monitor competitors, pricing changes, acquisitions, and new product features

Campaigns & Communication :

Plan, execute, and track marketing campaigns across channels

Develop ATL & BTL marketing strategies and communication plans

Oversee marketing materials, from digital banners to brochures

Develop in-store communication strategies (POS, promotions, loyalty programs)

Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency

Product Launches :

Execute product launches, including communication, pricing, consumer engagement, and brand-building initiatives

Digital Marketing :

Craft strategies for Digital, Advertising, Communications, and Creative teams

Design branding, positioning, and pricing strategies

Ensure consistent brand messaging across all channels (events, emails, web, and promotions)

Identify opportunities to reach new market segments and expand market share

New Product Development :

Support new product development initiatives

Provide inputs on packaging and pricing strategies

SKILLS AND REQUIREMENTS :

6–7 years of core FMCG marketing experience, with 1–2 years of prior sales experience as a bonus

Strong digital marketing experience

Master’s degree in Marketing, Business Administration, or related field

Excellent knowledge of online and offline marketing channels

Creative, analytical, and problem-solving mindset

Excellent communication, time management, and organizational skills