Business Development Lead – Consumer Campaigns

Role Purpose :

Drive revenue growth for consumer campaigns by offering strategic, high-impact creative solutions to Brand and Marketing leaders. The role combines consultative sales expertise with campaign planning to deliver measurable ROI across multiple channels.

Key Responsibilities :

• Own revenue and pipeline targets with accurate forecasting and disciplined follow-ups.
• Lead consultative solution selling by understanding client objectives and designing campaign mechanics (on-pack, cashback, gamification, sweepstakes) and media mixes (ATL / BTL / Digital / Retail).
• Manage complex enterprise deals involving cross-functional stakeholders—Brand, Procurement, Legal, and CXO levels.
• Build and grow key accounts, ensuring consistent delivery outcomes and identifying upsell opportunities.
• Conduct market analysis on category trends, media spends, and performance metrics to refine offerings.
• Mentor and guide a small sales team on deal strategy, proposal creation, and storytelling.

Requirements :