Social Media Head

Job Description

About SRV Media

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SRV Media is a digital marketing and performance agency working across brands in education, real estate, BFSI, D2C and international markets. We combine strategy, creativity, media and technology to build brands and drive measurable business outcomes.

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We are looking for a Social Media Head to lead our social media function, build high-impact digital strategies and drive the next phase of growth across our client portfolio and SRV Media's own brand.

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Role Overview

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The Social Media Head will be responsible for owning the social media vision, strategy, creative direction and business performance across key accounts.

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This is a leadership role requiring a strong combination of strategic thinking, creative understanding, platform expertise, client management and team leadership . The ideal candidate should be able to move seamlessly from developing a high-level social strategy to challenging creative ideas, interpreting performance data and mentoring teams.

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Key Responsibilities

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Social Media Strategy

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• Own and develop comprehensive social media strategies across multiple brands and industries.
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• Define platform-wise strategies across Instagram, Facebook, LinkedIn, YouTube and emerging platforms.
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• Build content ecosystems covering organic content, campaigns, communities, creators and trends.
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• Identify emerging social trends, formats, technologies and consumer behaviours.
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• Develop innovative social-first campaigns that generate awareness, engagement and business impact.
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• Establish clear social media KPIs and measurement frameworks.
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Creative & Content Leadership

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• Provide strategic and creative direction to social media, content and creative teams.
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• Challenge conventional content approaches and push for platform-native, culturally relevant ideas.
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• Oversee content calendars, campaigns, social properties and major brand moments.
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• Ensure consistency in brand voice, visual identity and storytelling.
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• Drive the development of innovative formats including Reels, short-form video, creator-led content and social campaigns.
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• Partner closely with creative, design, copy, video and performance teams to create integrated campaigns.
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Client & Business Leadership

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• Act as the senior strategic point of contact for key clients.
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• Lead senior-level client presentations, strategy discussions and business reviews.
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• Translate client business objectives into actionable social media strategies.
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• Identify opportunities for account growth, cross-selling and new business.
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• Participate in pitches and develop compelling social media strategies for new business opportunities.
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• Build strong, long-term relationships with CXOs, marketing heads and senior client stakeholders.
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Team Leadership

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• Lead, mentor and develop the social media team.
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• Build a high-performance culture across strategy, content, creative and account management.
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• Define team structures, responsibilities and performance expectations.
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• Review team output and provide strategic and creative feedback.
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• Identify capability gaps and drive training and development initiatives.
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• Build a strong pipeline of social media talent.
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Performance & Analytics

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• Monitor social media performance and translate data into actionable insights.
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• Track metrics such as reach, engagement, growth, watch time, CTR, leads and conversions where applicable.
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• Work with performance marketing and analytics teams to connect social activity with business outcomes.
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• Establish reporting frameworks for clients and internal leadership.
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• Use insights to continuously optimise content and campaign strategies.
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Industry & Platform Leadership

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• Stay ahead of changes in algorithms, platform features, creator ecosystems and social trends.
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• Develop internal points of view on emerging platforms, AI-led content creation and new social formats.
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• Build SRV Media's expertise and thought leadership in social media.
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• Represent SRV Media at relevant industry events, panels and forums when required.
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What We're Looking For

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• 5+ years of experience in social media, digital marketing, content strategy or a closely related field.
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• Proven experience leading social media strategy for multiple brands.
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• Strong understanding of Instagram, Facebook, LinkedIn, YouTube and emerging platforms.
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• Strong creative instinct with the ability to identify what makes content culturally relevant and shareable.
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• Experience managing large teams and multiple client accounts.
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• Strong client-facing and presentation skills.
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• Ability to connect creativity with measurable business outcomes.
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• Strong understanding of social analytics, reporting and performance metrics.
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• Experience with integrated digital campaigns and brand launches.
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• Strong understanding of content production, creators/influencers and short-form video.
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• Excellent communication, strategic thinking and problem-solving skills.
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• Agency experience is strongly preferred.
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You Will Be a Great Fit If You

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• Think culture-first, platform-first and audience-first .
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• Can turn a business objective into a compelling social idea.
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• Know the difference between simply posting content and actually building a brand on social.
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• Have strong creative opinions and are comfortable challenging ideas.
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• Understand both brand building and performance .
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• Can inspire creative teams while maintaining commercial discipline.
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• Constantly experiment with new formats, platforms, creators and technology.
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• Are comfortable operating in a fast-paced agency environment.
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Key Success Metrics

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• Growth and retention of social media accounts.
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• Quality and effectiveness of social strategies and campaigns.
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• Engagement, reach and audience growth.
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• Content and campaign performance.
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• Client satisfaction and strategic contribution.
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• Account growth and new business contribution.
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• Team productivity, quality and capability development.
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• Innovation and adoption of emerging social formats.
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Why Join SRV Media?

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• Lead social strategy across diverse and ambitious brands.
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• Work at the intersection of creativity, digital, performance and technology .
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• Build and lead a growing social media function.
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• Work closely with senior leadership and leading brands.
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• Opportunity to experiment with AI, creators, new platforms and emerging content formats.
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• High ownership and the opportunity to shape how SRV Media approaches social media.
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